09.10.15
I researched effective website designs and found which ones would appeal to the audience I'm targeting. One design I found was for the Rhythm and Vines website.
http://www.rhythmandvines.co.nz/
The design is really clean and effective and proven to work. I also found it far easier to navigate because of its simplicity.
This helped me a lot as I'm unfamiliar with how to design websites effectively. It advanced my project because I was able to better visualize how my site could look and I could take notes on things that were effective and those that weren't.
08.10.15
I created some promotional material around the website to reach the target audience and gain interest.
Experimenting with different methods of promotion helped me to realize which would be most effective. It also helped me to view how the proposal would be interacted and engaged with by getting a perspective from someone within the age bracket telling me what methods they would identify with. As well as what promotions would work I also considered the location of them and how to best reach people by using public and private spaces.
02.10.15
I began to redesign the logo after deciding that my website would be called 'Loop'. I wanted the logo to reflect the idea of circles of friends crossing over to create new groups but it also had to be dynamic and appeal to the target audience.
After various hand drawn thumbnails I started to design some logo options digitally. When showing the designs to my peers I was reassured by their feedback that the logo I preferred was the strongest out of them. This helped me to advance the project as it became easier to form a visual style once I had decided on the base logo design.
25-26.9.2015
I presented some visual designs of my proposal for testing and critique from peers.
The critique I received was valuable as it helped me to gain some more outside perspective on how the initial stages of my execution were looking. My project was advanced because the critique helped me to see that the design was lacking an overall visual style and that I had started to get caught up in the finer details rather than focusing on the general look I wanted to achieve.
