I researched effective website designs and found which ones would appeal to the audience I'm targeting. One design I found was for the Rhythm and Vines website.
http://www.rhythmandvines.co.nz/
The design is really clean and effective and proven to work. I also found it far easier to navigate because of its simplicity.
This helped me a lot as I'm unfamiliar with how to design websites effectively. It advanced my project because I was able to better visualize how my site could look and I could take notes on things that were effective and those that weren't.
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